When a cruise ship reports to Ijmuiden, a highly sociable and service-oriented employee of SSA climbs aboard. The cruise market is extremely time-critical; in the short period of the port call (often between 6 to 7 hours) the key is to provide a bespoke service, in particular in respect of the crew. Given the proximity of Amsterdam Airport Schiphol, many crew changes take place in the Amsterdam Sea Docks and that in turn leads to hotel reservations, transfers, etc. Despite the stability of the cruise market, SSA is still increasing its market share. Service, service and more service…